Related Articles
Annotation
The modern development of information technologies and Internet technologies, in particular, has led to significant transformations in many areas of society. A marketer needs to have a comprehensive understanding of the opportunities and threats of using information and Internet technologies for his company, to know modern Internet marketing technologies and be able to put them into practice through certain tools. The aim of the work is to clarify the terms “Internet marketing technologies” and “Internet marketing tools”, as well as the definition of the content of the studied terms. The realization of this goal was achieved through an analysis of the concepts of “technology”, “information technology”, “Internet technology”, and “tool”.
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Materials and methods
In the work, general scientific methods were used: analysis, synthesis, analogy, classification, and monitoring of relevant sites.
Conclusions
Clarification of the conceptual apparatus of marketing Internet technologies, as well as the definition of its content will enable the marketer to conduct integrated and effective marketing activities in the Internet environment. The concepts of “Internet marketing technologies” and “Internet marketing tools” are clarified through understanding the meaning of the definitions “technology”, “information technology”, “Internet technology”, and “tool”. The existing theoretical and practical approaches to the classification of technologies and tools for Internet marketing are analyzed, as well as the tools and resources for the implementation of Internet marketing technologies in practice are selected.
Background
The modern development of information technologies (IT) and, in particular, Internet technologies has led to significant transformations in a lot of areas of society activities. A marketer needs to have a comprehensive understanding of the opportunities and threats of using IT and Internet technologies towards his enterprise, to know modern Internet marketing technologies and to be able to apply them in practice through a certain toolkit. For this reason the purpose of the work is to clarify the terms “Internet marketing technologies” and “Internet marketing tools” as well as to define the content of the terms under consideration. The realization of this objective was achieved through the analysis of the concepts “technology”, “information technology”, “Internet technology”, “tool”.
Materials and methods
General scientific methods such as analysis, synthesis, analogy, classification also monitoring of relevant sites were used to reach the goal set out. Results In this paper, the notions of “Internet marketing technologies” and “Internet marketing tools “were defined more precisely through understanding the meaning of the definitions” technology “,” information technology “,” Internet technology “,” tool “. The existing theoretical and practical approaches to the classification of Internet marketing technologies and tools have been analyzed. Tools and resources have been selected to implement Internet marketing technologies into practice.
Conclusions
Clarifying the conceptual apparatus of Internet marketing technologies and determining its content will enable the marketer to conduct integrated and effective marketing activities in the Internet environment.
Introduction
Considering the topic of modern marketing Internet technologies, it should be noted that this area of research is developing very dynamically and every month new tools, technologies, resources appear that need to be studied and tested in practice. Therefore, the main task of the work is to clarify the conceptual apparatus of marketing Internet technologies, as well as to determine its content that is relevant today.
The analysis of the authors’ work showed that sufficient attention has been paid to the classification and content of Internet marketing tools and Internet marketing technologies, however, these concepts are rarely distinguished in studies and are often used interchangeably.
Clarification of the conceptual apparatus of marketing Internet technologies
Consider what the concept of “technology” means. The following definition is given in the dictionary of – a set of methods and tools to achieve the desired result; in the broad sense, the application of scientific knowledge to solve practical problems. Recent decades, one can observe the intensive development of information technologies, which are actively used in all spheres of society. International Organization defines information technology as a complex of interrelated scientific, technological, and engineering sciences that study methods for the efficient organization of the work of people engaged in the processing and storage of info using computer technology.
Results
The concepts of “Internet marketing technologies” and “Internet marketing tools” are clarified through understanding the meaning of the definitions “technology”, “information technology”, “Internet technology”, and “tool”. The existing theoretical and practical approaches to the classification of technologies and tools for Internet marketing are analyzed, as well as the tools and resources for the implementation of Internet marketing technologies in practice are selected.
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