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Due to the high competition in the banking market, effective organization of marketing activities is one of the significant factors of their successful activity in the market. The changing technological and sociocultural environment requires an adjustment of current promotion practices, as well as the active implementation of modern promotion methods. As a result of development and rising popularity of digital media, digital marketing is becoming topical.
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The article considers modern methods of promoting banking organizations, analyzes trends in the use of digital marketing in relation to banking. The article analyzes the advertising budgets of the largest banks, analyzes the efficiency of banking organizations with such modern means of promotion as content marketing, social media marketing, search engine optimization (SEO), and traffic management.
According to the results of study, the level of organization of digital marketing in the top 10 banks in by volume of assets in relatively low. In some cases, there is a lack of consistency of marketing in various media, which reduces the overall effectiveness of the marketing. Thus, in order to achieve optimal results of promotion, it is necessary to rework certain marketing practices. For further recommendations, further research is required to assess the return on investment from upgrading marketing activities.
Modern Digital-Marketing Methods in Promoting Banking Organizations
Annotation. Due to the high competition in the banking products market, the effective organization of the marketing activities of banks is one of the significant factors for their successful activity in the market. The changing technological and sociocultural environment requires adjustment of current promotion practices, as well as the active introduction of modern methods of promotion. As a result of the development of digital data transmission media, their active use by the population, the direction of dig-ital marketing is becoming relevant. The article discusses modern methods of promoting banking organizations, analyzes the trends in the use of digital marketing in relation to banking.
The article presents an analysis of the advertising budgets of the largest banks, analyzed the effectiveness of banking organizations with such modern means of promotion as content marketing, social media marketing, search engine promotion (SEO), traffic management. According to the results of the study, it was concluded that the average level of digital marketing organization in the 10 largest banks in in terms of assets was low. In some cases, there is inconsistency in the organization of marketing in various media, which reduces the overall effectiveness of the marketing mix of organizations. Thus, in order to achieve optimal promotion results, it is necessary to rework some marketing practices.
Further recommendations require further research to assess the return on investment from modernizing marketing activities. search engine promotion (SEO), traffic management. According to the results of the study, it was concluded that the average level of digital marketing organization in the 10 largest banks in in terms of assets was low. In some cases, there is inconsistency in the organization of marketing in various media, which reduces the overall effectiveness of the marketing mix of organizations. Thus, to achieve optimal promotion results, some marketing practices need to be reworked.
Further recommendations require further research to assess the return on investment from modernizing marketing activities. search engine promotion (SEO), traffic management. According to the results of the study, it was concluded that the average level of digital marketing organization in the 10 largest banks in in terms of assets was low. In some cases, there is inconsistency in the organization of marketing in various media, which reduces the overall effectiveness of the marketing mix of organizations.
Thus, in order to achieve optimal promotion results, it is necessary to rework some marketing practices. Further recommendations require further research to assess the return on investment from modernizing marketing activities. In some cases, there is inconsistency in the organization of marketing in various media, which reduces the overall effectiveness of the marketing mix of organizations. Thus, in order to achieve optimal promotion results, it is necessary to rework some marketing practices.
Further recommendations require further research to assess the return on investment from modernizing marketing activities. In some cases, there is inconsistency in the organization of marketing in various media, which reduces the overall effectiveness of the marketing mix of organizations. Thus, in order to achieve optimal promotion results, it is necessary to rework some marketing practices. Further recommendations require further research to assess the return on investment from modernizing marketing activities.
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