If you want your website to appear on the first page of Google, PageRank is a good indicator of how well your page is performing. It consists of the quality of its content, the optimization of your search engine, your links and number of visitors. The improvement of these aspects leads to an increase in the ranking.
Focus on your content
The absolutely most important factor in PageRank is the content of your page. If your content is original and useful, your page will attract more visitors than one with inappropriate content. However, creating good content is not an easy task and involves several factors.
Your website should be regularly updated with new content. Websites that stagnate and are not kept up to date enter the rankings. When writing a blog , try to update it at least once a week.
Make sure your content matches your page description and keywords. If visitors leave your page because they discover that the keywords do not match the search, this affects the ranking because they leave the page quickly.
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Optimize your Pages
Your content should be optimized for both keywords and conversational searches. The best way to do this is to match your article titles as closely as possible to the most popular keywords on the subject. Make sure your content answers readers’ questions or provides new ideas.
Avoid overloading your site with keywords. Google recognizes this and therefore downgrades your ranking.
Make sure your site meta description is correct. It will be shown to users when your page appears in searches. A correct description will result in more clicks remaining on your page and fewer leaving them immediately afterward.
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After Google Hummingbird’s update to its search engine algorithm, keywords have much less meaning for conversational searches.
Use Backlinks
When search engines see visitors coming to your site from other sites, your PageRank increases. The higher the view of the page the user came from, the more influence it will have on their ranking. You can add backlinks by commenting on other blogs and adding a link to your page when you log out or provide content to other websites and then link back to your page.
Benefit from Social Networks
Social media is a great way to spread backlinks to a large number of people. Viewers will link to your page for you if your content is interesting. This in turn increases your number of visitors, which improves your ranking.
Creating an attractive link to your website is incredibly important on social media. The reader must be so captivated that they follow the link, also because it stands out from the other news on your feed.
Create a Site Map and Submit it
A sitemap is a text file of the pages on your website. It makes it easy for Google Bots to find all the links and content on your website and determine their importance. There are several websites that create a sitemap for you, but you can also create it yourself.
Translate your Website
If you can afford to hire translators or have a community do the translation for you, you can expand your readership because your site is also available in other languages . This increases traffic and helps you improve your rankings.
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