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You see them blend perfectly with organic content shared by your friends and the groups you follow. Most of the time, they are aimed specifically at you and your interests, sometimes, even when you are looking at that time. Some find it creepy, others find it useful; After all, they have put what they needed right in front of you, reducing the time they needed to look for it. With the immense income generation opportunities available on Facebook, it is not surprising that you ask yourself: how can I create a Facebook ad for my business? Here are some tips to get you started with the help of Digital marketing Agency Dubai UAE.
The Value of Facebook Ads
Successful Facebook ads are reduced to your ROI level (return on investment). Despite a steady decline in users, Facebook shows no signs of slowing down. While users left and the time they spent on the site decreased in 2017, Facebook’s advertising revenue actually increased by a huge 49%, a growth that Forbes reports will not change in the short term. With Facebook and Google ensuring a fifth of the world’s advertising revenue among them, saying that entering the Facebook advertising market is important is an understatement.
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Budget Carefully
The powerful income generation of Facebook ads can excite the best of us, but before starting any advertising on Facebook or elsewhere, it is important to consolidate a budget so as not to spend excessively or lose significant income due to an insufficient budget .
Know Your Goal
All ads can be condensed into three purposes: increase awareness, increase participation and boost sales. Which one do you want to target in your Facebook ad? Do not get too excited, it is likely that trying more than one at a time will see you confuse your message and lose the attention of your audience. If you stick to a single message, you are likely to see higher click rates and greater overall participation.
If what you are selling or offering requires more deliberation and information before a customer decides to buy, increasing your commitment and knowledge through offering more information may be your best option. If you are offering a great offer and you already know your target audience, boosting sales may be right for you.
Know Your Audience
For better and worse, no current social media platform knows as much about its audience as Facebook. Marketing specialists take advantage of this to adapt their ads to their ideal audience. Today, an ideal audience is incredibly specific, based on location, previous shopping history, age, sex, hobbies and much more. If you’re not adapting your ads to your ideal audience, chances are your competitors are.
If you are not sure who your target audience is, it is important to perform some audits. Check who your current customers are, as well as your current followers on social networks. You can also do some tests of split ads with different audiences to discover which ones are more attractive.
Refine the Details
In a world of Facebook posts that click and fear, your average social media user is smarter and more skeptical of what is in front of them. If it doesn’t look good, they just won’t click on it, which means your CTR (click rate) will collapse. Don’t let your Facebook ad mix with the other “untrustworthy” on Facebook making sure everything is in order.
What does that look like? Make sure your spelling, syntax and writing are impeccable. Prevent your Facebook ads from being compromised by a confusing call to action (CTA). Make sure someone with strong photo editing and graphic design skills meets the ad and that the ad takes you to the appropriate landing page.
In addition to an impeccable presentation, you also want your ad to provide enough information to excite your audience, inform your click, but still keep them curious for more.
Talking About Landing Pages
You don’t want to announce the party of the year just so people rush through the doors of an empty room and a warm bowl of party punch. The same goes for your ad. Be sure to give your landing page and website as much attention as your ad. Not only should it look good, but it should be what the audience expects it to be (that is, what you announced), and something else, really boosting the sale of the house. If you don’t, you will simply throw money out the window, because potential customers will leave your page before making a purchase.
Stay Relevant
The Facebook feed is a competitive place. People tend to move quickly through it, and no matter how polished, targeted and attractive your ad is, it can be omitted if you don’t get their attention. An excellent way to get their attention as they move forward is through the use of videos, relevant topics and more, such as trend memes and other stories of journalistic interest. By leveraging the themes and popular content that is already in the minds of your target audience, you are more likely to stop them dry. Just be careful not to try to take advantage of tragic news. Not only is it a bad form, it is also bad for your business reputation and probably your ROI.
Learn, Modify and Try Again
Therefore, his first Facebook ad did not turn out as well as he wanted. Or maybe you got it completely out of the park. Either way, learning from past successes and failures is key to posting high-performance Facebook ads. Today, Facebook itself and a combination of other resources combined give you the information you need about the performance of your ads. Learn what your metrics mean and use them to create stronger ads in the future.
Consult the Experts
Do you feel overwhelmed? Do not be sad. The world of Facebook marketing (and advertising in general) is competitive, fast-moving and often confusing for most people, which is why social media advertising is a full time job in itself. . While many algorithmic and advertising tools are freely available to the public, they are difficult to learn and extremely difficult to master. If you are not sure what your target audience is, you don’t know if Facebook is for you, or you don’t have the knowledge to polish your ads before sending them to people’s information channels, know that Napollo experts are available to help you. You run business and ensures the ROI.
