Digital Marketing

History has a tendency to repeat itself, with digital marketing in particular, a pattern of turbulence. Having discovered that B2B organizations are not getting the most out of the old digital marketing play books, our company decided to create digital marketing frameworks. These frameworks are a guide, which should be …

Where to start? Social media marketing has a phony reputation. For many an executive from the commercial department, this exercise sums up to a string of signups over several social networks randomly and from time to time, multimedia, article postings and advertising over Facebook and Twitter. This is definitely not …

The Biggest Mistakes Marketers Do on Social Media Marketing in social networks that everyone is doing now, for an established company or for your small business. Every merchant wants to grow their brand presence on social networks. The simple logic is where the crowd is, that business grows rapidly. Most …

3 ways to integrate TV advertising into your digital strategy Amazon led the seismic shift from brick and mortar shops to e-commerce. Customers now expect free shipping and overnight delivery with Amazon Prime, and the comfort level of shopping has never been higher. For years, Amazon had competitors. But no …

Google handles more than 4.5 billion queries per day. Think about it … 4.5 billion. This is 4.5 billion opportunities to connect your products and services online with many targeting consumers who can become lifelong customers. Unfortunately, search traffic is not easy to control. There are currently 1.9 billion websites …

Blogging Is An Important Part Of Digital Marketing What if you have a single digital marketing strategy that increases your chances by 67 per cent and makes you likely enjoy a positive ROI of your effort 13 times and help you receive an additional 97 per cent link to your …

Google’s Ad Grant for Nonprofit Organizations Everything You Need to Know Nonprofits often work with tight budgets, since most of their funds come from donations. A challenge for a non-profit organization of this type will be its commercialization: how can it reach the largest number of people and at the …

Unlock your Business’s Potential with the latest Digital Marketing Trends Digital marketing is the popular child in the marketing block with greater potential and influence in a single campaign than a variety of traditional marketing campaigns. Yes that is good! By strategically linking a Digital Marketing strategy/SEO strategy with general …

Never Start a Campaign With a Blank Piece of Paper How good would it be if you did not have to reinvent the wheel when promoting a new offer or working on a channel with which you are not familiar? Well you do not In fact, when starting a new …