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What if a web marketing plan could dramatically increase your customer base? Lead you 200% more links to your site? Would you accept this plan?
Obviously, yes, because the opposite would mean unprofitable expenses.
When we talk on social media, we have to think not only of social media, but also of blogs, this is a great communication tool for promoting a brand and thus raising awareness of the company. They allow you to tell your story, they also help you gain new knowledge and share your professional experience. It is designed to deliver relevant, effective and accessible content to any user.
So you have to react and implement it, yes, but if it was not possible for various reasons, how would you implement it?
Let’s see what is possible.
How does blogging improve inbound marketing performance?
If you’ve chosen inbound marketing to attract customers in B2B or B2C, then you know that your website is an essential element in the process.
Hence, how can article creation help generate qualified traffic?
Writing a business blog is useful here’s why:
For SEO and traffic
Think about how a customer searches for your internet portal. Typically, the prospect does not know your company name. He does basic research with a simple question.
Let’s take an example: when you consider that your company name is “Garage du Village” and that you do “car repairs”.
Then your prospective potential customer is more likely to type in a car repair bar. Google search for “Garage du Village”.
In order for your potential client to find you, your corporate website must rank correctly in the search engines. You can get higher rankings on the first pages of search engines. But only if you regularly put your site updated .
How? “Or” What? – by means of articles with high-quality content, optimized for targeted keywords. And also the search phrases for which future prospects will find you is inbound marketing.
So the more you rank well on Google , the more Internet users visit your business website, the more traffic you will have. This is why a business blog is useful when it comes to SEO.
The more often your articles contain content, the more search engine crawlers will come to your site. This is valid when these crawlers scan your web portal and its contents. Then you will be able to assess how active your site is and how better the quality is than that of your competitors.
One of Belmont Web’s mottos is to create content that perfectly reflects your professionalism.
Attract, develop and convert
When you’ve got qualified traffic to your site from a blog tailored for inbound marketing. This will allow potential customers interested in your products to communicate with you.
You can then convert those leads into leads by regularly posting content on your blog. And also, answering questions of potential customers and offering appropriate solutions to their problems.
In this way, you build trust while promoting your business. So clients come back to check out your new articles.
This will push them to buy as your business will become a source of trust. This is where transformations take place.
Better understanding of your customers:
your business skills will be improved. Indeed, the fact of creating content on topics related to your business will encourage you to think in line with the needs of your customers.
When you write a good B2B or B2C post, always look for something that might interest them. How to keep them safe and then how to get them to take action is one of the essential foundations of inbound marketing.
Analyze a second time
The fact of providing an analysis of the behavior on your blog will tell a lot about the needs and behavior of Internet users. The analysis of visits will give you the opportunity to determine the most popular topics that are popular with your readers.
You will know the type of content they are sharing on different social networks or even when they will read your content. The more potential customers you have, the better you can inform them and gently convert them into customers.
If you’re unsure of how to proceed, tackle the top 5 topics that interest your potential customers the most . Whether it’s a product, service, or something similar, write about it on your blog. Then you get a flawless article that you can publish!
The key hook for inbound marketing
When new leads contact us in B2B, the first thing that blocks the customer is content creation.
At Agent Host Web we regularly object: “You don’t know our business, our company, and besides, this is not the way things are done in our sector!” Does that tell you?
The purpose of blogging can be summarized in the following points:
- Generate Visits – You might think this isn’t important, but search engines rely on it when assessing your site’s awareness.
- Establish yourself as an expert – have a coherent article, specifically about the market and a specific lead product. Because it will allow you to establish yourself as an expert in your product niche.
- Find More Leads – Blogging has been proven to increase the number of visits and move leads faster into the pipeline.
Final result
Writing good articles (see our post on this) is an essential element of your overall digital marketing strategy. This will drive traffic to your site and bring in new customers for your business. Thus, it helps you manage them and allows you to better understand your customers.
Inbound marketing blogging yields measurable results in terms of ROI in a few months.
Want to know more about how to use this blogging tool in your blogging strategy? digital marketing (see our dedicated article)? Contact Belmont Web today to start using our knowledge.
